NEW YORK (CelebrityAccess) — Universal Music Publishing Group announced the appointment of veteran branding executive Alix Kram to the newly created role of Head of Marketing.
Kram, who is based in New York, will oversee UPMG’s marketing efforts, coordinating with other divisions and working to raise the profile of UMPG-owned catalogs.
Additionally, Kram will work with UMG’s merch division, Bravado, on strategy and the creation of revenue-generating opportunities for UMPG/Bravado catalog IP.
In her new role, Kram will report to UMPG Chairman and CEO Jody Gerson, and UMPG COO Marc Cimino.
“Alix is the perfect executive to enhance the incredible stories our songs tell and bring them to life. Not only does she have an outstanding track record in the brand space; she also has a nuanced understanding of strategic, creative marketing that can significantly amplify global opportunities for our writers and songs. Jody and I are thrilled to welcome her to UMPG,” stated Marc Cimino, UMPG COO.
Kram said: “I’m grateful to both Jody Gerson and Marc Cimino for this opportunity to delve into UMPG’s iconic catalogs and uncover stories to tell that generate new energy, growth and conversation. Upon first meeting, it was clear that they have created a truly global and unique culture – a force in the industry which leads with a passion for songwriters and champions the expertise of the people that make up the company. I am excited to learn from them and the dedicated fan communities that surround these songwriters as I shape this role.”
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