Inconsistent ratings were a hurdle for CBS attempting its TV version of the MCU, but it also faced two major corporate problems. One was that CBS wanted to avoid becoming synonymous with superheroes, which was part of why Spider-Man was canceled despite its ratings success. The other was that Marvel was increasingly dissatisfied with CBS and worried about the network creating new characters, which led to the creation of She-Hulk to avoid CBS owning the idea of a female Hulk.
The interconnected universe has been a huge part of Marvel comics since the 1960s, and CBS almost brought that to the small screen nearly 50 years ago. While the campy style of the CBS productions might have prevented MCU-level popularity, a full universe with the impact of The Incredible Hulk could have shifted the whole genre. While the idea feels very modern, shared superhero universes easily could have become the hot trend of the 80s.
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